Content Optimization Rules Ed Tech marketers can’t afford to break
You don’t need to be a master in Google’s search algorithms in order to optimize Ed Tech content on your site.
You cannot disagree that content marketing has proven to be massively effective in driving engagement. Quality articles with optimized metrics for ranking, delivered on a consistent basis, will build up your domain authority and web traffic over time.
The following are most important things for an Ed Tech Marketer to keep in mind when launching a competitive content optimization strategy.
1. Competitive Keywords Matter
Keywords matters, to start with. But it can’t be said enough: Find keywords that suit your niche and are competitive enough to rank. Check out a competitor’s site with similar traffic to your site to see what keywords they’re ranking for.
Next, take some of those keywords and plug them into a keyword research tools available online to check the competition score and monthly search volume. This will not only give you an idea of the metrics you should be aligning with your own site but may even give you some specific keywords to steal and target right off the bat.
There are three things you always want to keep in mind when performing your keyword research. Two of them were already mentioned. You want to find the right balance of (1) monthly search volume, (2) competition score.
Based on your site, these metrics may change, but here is a general rule of thumb that we’ve found to be highly competitive for most sites:
- Monthly search volume over 500
- Competition score under 30 percent
With these generalized metrics, you should be able to find some great keywords to target.
2. A Great Writer Matters
You’ll be able to keep readers on your site for a longer period of time if you get this step right. There’s no getting around it, hire quality writers.
Building a strong relationship with an awesome writing team makes a world of difference. You want articles that people will actually stop and read. As Google scans for readability. Grammar, spelling, and flow are very important.
Try breaking up the article into sections with headings, subheadings, and lists where applicable. Good photography and customized infographics will help your content be presentable. Be careful with GIFs and YouTube embeds because these can potentially slow down the loading speed of your site on readers’ devices.
3. More Keywords
Google is too smart when it comes to keyword stuffing. No one wants it and it makes your brand and website look awful.
If your article reads like gibberish because you’re trying to shove in a bunch of keywords, then you’re not helping your chances of ranking and building up your domain authority.
4. Final Touches in Publishing
Being familiar with SEO techniques is a trait of a good publisher. They’ll take your perfect article and format it nicely with the images.
A quick checklist for the publishing stage:
- Use alt tags for all images
- Make sure the article is broken up into easy to read sections with headings and subheadings.
- Add keyword tags to make the article searchable on your site.
- Add an SEO title and Meta description to the back end to cater to Google’s spiders.
It’s always a good idea to save your article to draft mode and have someone else look over it before publishing. More often than not, you’ll find a few last-minute changes to make.
The more quality content you have on your blog, the better, so get to it!